Once you have a well designed and fine looking website you need to promote it if it's going to work hard for you. Promoting your website will promote your business and getting help to do this effectively is a good way to increase leads and generate new work

Potential customers will find your website in three ways:

  • Search engines - being found on the various search engines
  • Direct navigation  - typing in the web address
  • Web referrals - clicking a link from another site or location

Rock Solid Solutions can help you understand how best to promote your website and so attract extra business through it.

Search engines

Increasingly, visitors to your website are coming through search engine referrals rather than direct navigation. Search engines combine natural listings, i.e. a free listing, with PPC or sponsored advertising.

The vast majority of those using search engines will not go beyond the first page of results. If you are expecting your website to generate significant leads, it will be well worth spending the time and effort to ensure your website gets the most visibility out of its search engine placement.

Website Optimisation

Optimisation means making sure your website gets indexed and ranked correctly by search engines so your site is listed higher up the results' pages.

Rock Solid Solutions can help you with the following key optimisation techniques:

  • Keyword-rich page content
  • Keyword-rich page titles
  • Meta descriptions
  • Keywords in (H1, H2, H3) headers
  • Using descriptions in ALT (Attribute of Image Descriptions)
  • Hyperlink strategy
  • Make navigation system search friendly
  • Make a site map and Robots.txt file

Website monitoring

It's essential to know what's going on on your website. Through careful monitoring we are able to continue to fine tune its effectiveness and improve the conversion rate. It's not just about increasing the numbers of visitors coming to your site but also about getting them to take up your services.

We can help you by:

  • Installing Google Analytics
  • Heatmap monitoring
  • Split testing
  • Regular stats reviews

Direct navigation

This can be improved by making sure your site address is visible in as many places as possible. Some simple areas are often overlooked but by reviewing the entire process we can help you improve traffic by direct navigation.

Two top tips are:

  • Ensure you include your web address on all printed and promotional material - business cards, letters, flyers
  • Ensure your staff know the address and use it whenever asked about your business

Web referrals

There are a number of ways we can help you to generate these:

  • Include your web address in all email footers
  • Email marketing - targeted email newsletters and offers to customers can be very effective
  • Online advertising - the use of display adverts on other websites to drive people to your website or the use of pay per click (PPC) advertising on search engines
  • Social media sites - the use of social media such as blogs, social networking sites, video and photo sharing sites, can help you build a community around your brand
  • Social marketing - finding sites with complementary content and agreeing to have links or banners to each other's sites